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In order to retain traffic one of the most important element which you must consider is page loading speed. A person may visit your website via search engine results or straight by entering your site URL. When they do your website must immediately display results to your users, say within 5 seconds. Users to your website are impatient and they don't like to wait for a long time until your website loads. If your site takes longer time to load then your potential users may probably click out and visit another site by which you are losing a customer. Not just visitors, even search engine bots avoid your website if it loads for a longer time.
For better search engine visibility and to reduce high bounce rates it is recommended that your webpage must load faster. When there are several ways to improve your webpage speed the right solution will be by reducing the size of your webpage. The performance of your website is measured mainly based on how well it performs in search results and how fast it loads to your users. Lower the page size; quicker the loading time and quicker the loading time; better the search engine ranking results. We are offering this free page size checker tool to test your website size so that you can optimize it for better performance.
If your website takes longer time to load then perhaps reducing the size of your webpage is what you must consider first. When we say website page size we are not talking about its dimensions and resolution. We are talking about size of a page in units (bytes and kilobytes). Overall webpage size that is HTML source code size, CSS / JS file size, font size, image and embedded video size.
According to current web trends the optimal size of a webpage can be anything less than 2MB in which HTML size should be less than 34 KB. Within 2MB you can easily create more visually appealing content to your site visitors. Users to your website may come from either desktop or mobile or tablet. You must note that 3G connections are slower than 4G and 4G connections are 10% to 15% slower than desktop broadband connection. With higher speeds desktop users can easily handle huge page size but think about mobile users. This is why you must optimize your webpage contents and keep its size as low as possible. Inspecting the size of your webpage and optimize its content will greatly improve your website performance both in terms of SEO and conversion.
The main intention of graphic content is to please your visitors but make sure it is not pulling down your site performance. Since being one of the major contributor to page size you must always optimize images before posting. Same goes to videos, its best to embed videos from external sites like YouTube instead of hosting it in your own server unless you have dedicated fast server.
Last but not the least cause of increased size in webpage is advertisement and font elements. With wide options available you can always use Google fonts instead of custom fonts, this helps in reducing the page size. Next comes advertisement, if your site is ad free like us then you don't have to worry about this. If you are using ads then you'll have to take certain measures to reduce the page size.